Why Use Message On Hold Promotions?
AT&T REPORTS ESTIMATES :
70% of business phone callers are put on hold
60% of business phone callers hang with silence
on hold
30% of these phone callers don’t call back!
A NATIONAL STUDY PUBLISHED BY NORTH
AMERICAN TELECOMMUNICATIONS
ASSOCIATION REPORTS:
90% of callers with SILENCE-ON-HOLD hang up
within 40 seconds.
Callers with MUSIC ON HOLD stay on the line 30
seconds longer
Callers with MESSAGES ON HOLD stay on the line
up to 3 minutes longer.
US WEST COMMUNICATIONS FOUND THAT
MESSAGES ON HOLD RESULTS IN:
40% increase in retention of phone callers on hold
15% increase in inquiries
12% increase in requests for products and
services mentioned on hold
AT&T REPORTS ESTIMATES :
70% of business phone callers are put on hold
60% of business phone callers hang with silence
on hold
30% of these phone callers don’t call back!
A NATIONAL STUDY PUBLISHED BY NORTH
AMERICAN TELECOMMUNICATIONS
ASSOCIATION REPORTS:
90% of callers with SILENCE-ON-HOLD hang up
within 40 seconds.
Callers with MUSIC ON HOLD stay on the line 30
seconds longer
Callers with MESSAGES ON HOLD stay on the line
up to 3 minutes longer.
US WEST COMMUNICATIONS FOUND THAT
MESSAGES ON HOLD RESULTS IN:
40% increase in retention of phone callers on hold
15% increase in inquiries
12% increase in requests for products and
services mentioned on hold
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